Created as part of Ralph Lauren’s ongoing collaboration with Fortnite, the Polo Ralph Lauren × Fortnite P-Wing Boots are a limited-edition collectable ‘phygital’ boot. We created the launch film as well as a digital version of the boot to live within the game.
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The film showcase tells an unboxing story, revealing the boot and its various technical details within a dimly lit industrial environment that nods to the game itself. In another first for us, this project was created entirely in Unreal Engine to enable a seamless transition of the assets into the Fortnite game environment.